Childish Energy Pop Up

To celebrate and promote the launch of Childish Energy, I designed and managed a pop-up store at London Bridge Station, working closely with Network Rail and their Legal team throughout the process.

Collaborating with set builders Cloud & Horse, I brought my creative vision to life by transforming the space into a Childish Energy themed supermarket-style store, complete with a structured layout and immersive experiences such as a grabber machine and photo wall to engage consumers.

I led all aspects of the activation, including crowd control, security hire, launch event planning, staff scheduling, and managing relationships with both Network Rail and Appear Here.

From overseeing packaging builds to merchandising and even serving as front-of-house during opening days, I was hands-on across every detail, often working 18-hour days to ensure the store was ready and perfect for launch day.