Superdry Beabadoobee

As Brand Creative at Superdry, I led the creative direction for a Gen Z-targeted campaign featuring indie pop artist Beabadoobee as the hero talent. I sourced and collaborated with photography and video team Bedroom Projects, whom I discovered through The Basement (Facebook group), and have since built a strong working relationship with lead photographer Amir. My role included developing the set design concept, overseeing its execution, and shaping the visual storytelling across both photo and video. I was also responsible for directing the social layouts and digital assets used across Superdry’s website and social platforms, ensuring a cohesive and impactful campaign launch.