Senor Frogs

To celebrate the final of the Señor Frogs 24 Hour Karting Race Trilogy, YouTuber BurntChip (Josh Larkin) reached out for a standout Hero Jacket to wear on race day and release to his millions of viewers. The limited-edition jacket sold out within six hours. I was responsible for the full custom specification and production of the jacket, as well as directing the graphic direction for both print and digital assets. I also led the creative direction and retouching of all product photography, and handled the complete website design and e-commerce setup at www.senorfrogs.co.uk.