HWBT

After meeting Mat Armstrong at a car show and presenting the opportunity to work with us as the leading UK YouTube merch agency, I successfully secured him as a client. I worked closely with his team to develop a wide-ranging collection of graphics inspired by motorsport and racing archives. My role included directing all social media assets, designing and building the full e-commerce site, and producing and designing custom headwear, jackets, and accessories, delivering one of the strongest merchandise lines in the Supercar and Motoring space.