Childish

I joined Childish to elevate the brand’s product categories and garment quality, driving both creative direction and technical execution. My main role involves managing a talented team to bring the TGFbro vision to life, from initial concept through to launch. This includes setting the design direction, developing detailed product specifications and design packs, maintaining close communication with suppliers, and ensuring all timelines align with key seasonal drops. My contributions have been pivotal in creating consistency across collections and evolving Childish into one of the leading YouTuber clothing and lifestyle brands.