Superdry Graphic Design

During my time at Superdry, I worked across a wide range of artwork styles targeting Gen Z consumers as well as the brand’s Original & Vintage collections. I developed the foundational brand language for Superdry Code, the brand’s sport-style line. This involved defining visual direction, graphic treatments, and brand identity assets. Superdry Code went on to become one of the brand’s key wholesale growth drivers, giving the brand presence in the athleisure space.